Call Tracking enables you to track calls out of your website and understand precisely what marketing activity brought them whether it was from a different website, Google or your paid search effort.
So no longer will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any business that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to track the calls that are relevant to their keywords, to be able to understand which keywords deliver call conversions. AdWords Call Tracking Without visibility of call conversions, it is simply not possible to work out if your investment from the keywords on your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most customers are searching to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, as it allows you to see your ROI for every one of these vital channels not just Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business enterprise.